Audit
Analyze accounts, prioritize findings, and derive concrete next actions.
AI-native paid marketing intelligence
The independent control plane for paid marketing.
adscalia starts with automated audits for paid marketing accounts and turns them into recurring workflows for monitoring, prioritization, and controlled optimization.
Google Ads API reporting
Audit to monitoring to optimize
For agencies managing 10-50 accounts
No automatic account changes
Core problem
Paid marketing teams need scalable quality control for automated accounts.
The major platforms automate more execution every year. Teams still need to review, explain, and prioritize account structures, budget logic, and actions.
Manual review cycles
Audits consume senior time
QA routines are hard to standardize
Reports rarely explain the next action
Client updates stay manual
Growing complexity
More formats and campaign logic
Black-box platform automation
Budget decisions with limited context
Tracking and lead quality risk
Implicit knowledge
Quality depends on individuals
Benchmarks are not repeatable
Approvals are hard to reconstruct
Operational control blocks scale
Product wedge
A consulting deliverable becomes a repeatable SaaS workflow.
Monitor
Recurring QA, alerts, reporting, and playbooks across multiple accounts.
Optimize
Controlled execution after human approval once trust and governance are validated.
Data access and governance
Reporting access without automatic account changes.
adscalia uses the Google Ads API to analyze authorized accounts in a reviewable way. The application evaluates data, creates reports, and keeps implementation and approval with the customer team.
Purpose
API data is used for reporting, account analysis, PDF audits, and prioritized action lists.
Data scope
The audit processes supported account, campaign, budget, conversion, asset, landing page, and search-term signals.
User control
Access starts after user authorization and can be disconnected through Google or adscalia.
No execution
adscalia does not automatically change campaigns, budgets, ads, keywords, or account settings.
A repeatable flow from raw data to prioritized decisions.
Connect
Connect the Google Ads account through Google OAuth, set the audit window, and add business context.
Analyze
Deterministic checks, context analysis, and benchmarks turn raw data into findings.
Prioritize
Findings are sorted by impact, confidence, effort, and operational urgency.
Approve
Teams document approval, timing, and implementation in their own workflow.
Pricing
Start with paid audits, expand into a recurring platform.
The pricing logic connects short-term audit revenue with predictable SaaS monetization for monitoring, alerts, and multi-account workflows.
Recommended start
SaaS Monitoring
For teams with multiple accounts, recurring audits, and clear approval processes.
Audit
For individual Google Ads accounts
€750-2,500
per audit
- Audit scorecard
- Top 10 actions
- PDF report and working base
SaaS
For active teams with recurring QA
€199-999
per month
- Weekly re-audits
- Budget and tracking signals
- Slack or email alerts
Agency
For multi-client workspaces
from €1,499
per month
- Benchmarking by industry
- White-label audit reports
- Priority onboarding
Enterprise
For governance, integrations, and limits
from €5,000
per month
- Governance and approval workflows
- Custom integrations
- Extended limits and support
Ready to make operational control repeatable?
Start with one account audit, then decide whether monitoring, alerts, or multi-account workflows are the right next step.